Which of the following categories of goods and services is most likely to require an aggressive use of the selling concept?
A) shopping goods
B) unsought goods
C) necessary goods
D) luxury goods
E) complementary goods

Question

Quizplus · Accepted Answer

Unsought goods, such as funeral services or insurance, are goods or services that customers either do not know about or do not typically think of purchasing. Therefore, an aggressive use of the selling concept (promoting and hard selling) may be necessary to create awareness and generate demand for these types of goods or services.

Which of the Following Categories of Goods and Services Is