Which of the new four Ps encompasses the old four Ps as well as a range of other marketing activities that might not fit well into the old view of marketing?
A) programs
B) processes
C) promotion
D) people
E) performance

Question

Quizplus · Accepted Answer

Programs encompass the traditional four Ps (Product, Price, Place, Promotion) and extend to include a broader range of marketing activities, reflecting a more holistic approach to marketing strategy.

Which of the New Four Ps Encompasses the Old Four