The ultimate outcome of relationship marketing is a unique company asset called the ________, consisting of the company and its supporting stakeholders.
A) brand
B) supply chain
C) marketing network
D) value proposition
E) service channel

Question

Quizplus · Accepted Answer

The term used to describe the unique company asset resulting from relationship marketing is the marketing network, which encompasses the company and all its supporting stakeholders who have a vested interest in the success of the company's marketing efforts. This includes customers, suppliers, employees, and even competitors who support the company through referrals, recommendations, and positive word-of-mouth.

The Ultimate Outcome of Relationship Marketing Is a Unique Company