McCarthy classified marketing activities into the four Ps of the marketing mix. These four Ps stand for ________.

Question

Quizplus · Accepted Answer

The four Ps of the marketing mix are product, price, promotion, and place, as proposed by McCarthy. Option A is close, but positioning is actually a part of the overall marketing strategy and is not considered one of the four Ps. Option B includes production instead of promotion. Option C includes positioning instead of product, and option D includes production instead of product. Therefore, option E is the correct answer.

McCarthy Classified Marketing Activities into the Four Ps of the Marketing