Incorporating the holistic view of marketing, the four Ps of the marketing mix can be updated to ________.

Question

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The holistic view of marketing involves a broad, integrated perspective. This view is best represented by updating the traditional four Ps to include people, processes, programs, and performance, as these elements encompass a wider range of factors that affect the marketing strategy and its effectiveness.

Incorporating the Holistic View of Marketing, the Four Ps of the Marketing