WayToGrow Inc. is one of the most popular brands of toys in its home market. The company decides to expand its business abroad and its board of directors feel that instead of trying to establish its presence all at once in multiple markets, it is better to expand one country at a time. This would limit their risk and allow them to analyze customer response, after which they could expand to other similar countries. WayToGrow is following a ________ approach.
A) shotgun
B) continuous
C) born global
D) sprinkler
E) waterfall

Question

Quizplus · Accepted Answer

WayToGrow Inc. is adopting a waterfall approach to international expansion, where they enter one market at a time, allowing them to analyze and adjust before moving to the next market. This contrasts with a more simultaneous, multi-market entry strategy like the sprinkler approach.