Marketers often cut the cost of advertising dramatically by using consumers as their creative team. This strategy is known as ________.

Question

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Crowdsourcing involves outsourcing tasks or projects to a large group or community, typically via the internet. In the context of marketing, crowdsourcing can be used to gather creative ideas or content from consumers, thereby cutting the cost of advertising while also engaging and empowering customers.

Marketers Often Cut the Cost of Advertising Dramatically by Using