The popular music talent show American Idol has been generally acknowledged as the most profitable TV series in US history, in terms of advertising and merchandising revenue. Major sponsors of the show include Coca-Cola, AT&T Wireless, and iTunes, among others. Cups bearing the Coca-Cola logo were a prominent prop found on the show's judges' tables. The show also urged viewers to vote for contestants using AT&T's sms service. Contestants were routinely shown rehearsing for their performances with the help of Apple iPods. Which of the following advertising practices is apparent in this example?

Question

Quizplus · Accepted Answer

The advertising practice that is apparent in this example is product placement, as several brands, such as Coca-Cola, AT&T Wireless, and Apple iPods, have their products featured on the show as props or used by the contestants.

The Popular Music Talent Show American Idol Has Been Generally