Outdoor advertising is more effective at creating new brand associations than enhancing brand awareness or brand image.

Question

Quizplus · Accepted Answer

Outdoor advertising is effective at enhancing brand awareness and brand image by consistently exposing the brand to the public in high-traffic areas, but it is not necessarily more effective at creating new brand associations than other forms of advertising that allow for more detailed messaging and targeted audience engagement.

Outdoor Advertising Is More Effective at Creating New Brand Associations