A brand ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company.

Question

Quizplus · Accepted Answer

A slogan is a short and catchy phrase that conveys the essence of a brand's positioning in the market. It is designed to stick in the minds of consumers and create a memorable association with the brand. A brand mantra is an internal statement that guides the brand's identity and positioning, while a slogan is an external expression of that identity that is designed to engage consumers. Therefore, a slogan is the best answer that fits the definition given in the question.

A Brand ________ Is a Translation of the Brand Mantra