In the ________ method for assessing customer value,customers are asked to rank their preference for alternative market offerings or concepts.Statistical analysis is used to estimate the implicit value placed on each attribute.

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Conjoint analysis involves asking customers to rank their preference for alternative market offerings or concepts, and statistical analysis is used to estimate the implicit value placed on each attribute. This method is also known as choice modeling or trade-off analysis. The other options do not involve asking customers to rank their preference for alternative market offerings or concepts, nor do they use statistical analysis to estimate customer value.

In the ________ Method for Assessing Customer Value,customers Are Asked