The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?

Question

Quizplus · Accepted Answer

The stage where the cost of the research project would most likely be considered by the marketing manager is during Step 2 of the marketing research process, which is developing the research plan. This is because the research plan outlines the research objectives, research design, sampling plan, and data collection methods - all of which affect the cost of the research project. Therefore, the marketing manager needs to consider the cost implications of the research plan before approving the project.

The Marketing Manager Needs to Know the Cost of the Research