As the marketing manager of Cominform Pte Ltd. ,a manufacturer of health drinks,you have selected 10 individuals who match the profile of your target customer,to participate in a discussion on changing lifestyle trends related to health.You have also hired a skilled moderator to facilitate the discussion and ensure that everyone participates and stays focused on the topic.The moderator provides questions and probes based on the "script" prepared by you.The discussions are also recorded for further analysis.Which of the following methods of acquiring primary data is being used in this case?

Question

Quizplus · Accepted Answer

The method of acquiring primary data being used in this case is focus groups. Focus groups involve a moderated discussion among a small group of individuals who match the target customer profile, with questions and probes based on a script prepared by the researcher. The discussions are recorded for further analysis.

As the Marketing Manager of Cominform Pte Ltd