Brown & Smith,Inc.engages in the design,development,making,and retail of designer jewelry.Before approving a new design of jewelry the company draws it on a computer and then produces models to show potential consumers for their reactions.This allows the company to analyze the possible customer reaction.Identify the concept testing method used here.

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Quizplus · Accepted Answer

The method used here is rapid prototyping, which involves creating physical models quickly after designing the product on a computer. This allows the company to test the product and gather feedback before moving forward with production. Conjoint analysis, perceptual mapping, virtual reality testing, and digital fabrication are all different methods for gathering feedback, but they do not involve the creation of physical models.