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Marketing Management Study Set 1
Quiz 16: Managing Retailing, Wholesaling, and Logistics
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Question 141
Not Answered
Reynold's, a supermarket chain, carries the K-Nine range of dog food manufactured by JGB. However, the chain does not interact directly with JGB, but obtains stocks from wholesalers. It has been suggested that Reynold's save costs by sourcing products directly from JGB. However, Mal, the CEO of the Reynold's, insists that wholesalers are the most hassle-free option for Reynold's. What can Mal say to justify this?
Question 142
Not Answered
HCN is a wholesaler that supplies consumer goods products to a number of retailers. HCN has witnessed the worrying trend of its competitors losing out on suppliers, who approach retailers directly. How can HCN strengthen its relationship with manufacturers and prevent this?
Question 143
Essay
E&OE wants to minimize inventory costs as far as possible. Explain one way by which it can achieve a near-zero inventory.
Question 144
Not Answered
Jane runs a small grocery store. As there are only few customers, the store does not require to stock goods in large quantities. Explain why sourcing products from a wholesaler will be beneficial for Jane.