Kasikornbank in Thailand has Starbucks located in its branches to optimize the space as well as build on each other's image. This is an example of __________________.

Question

Quizplus · Accepted Answer

Retail co-branding is a marketing strategy in which two or more companies collaborate to offer a product or service in order to leverage each other's brand equity. In this case, Kasikornbank and Starbucks are collaborating to optimize the use of space and enhance their respective images. This is a common practice in the banking industry, where banks partner with other companies to offer additional services to their customers.

Kasikornbank in Thailand Has Starbucks Located in Its Branches to Optimize