The traditional "marketing-mix" concept and the notion of the "four Ps" may not adequately describe modern marketing programs.________ is about mixing and matching these marketing activities to maximize their individual and collective effects.
A)Personalized marketing
B)Mass customization
C)Globalized marketing
D)Relationship marketing
E)Integrated marketing

Question

Quizplus · Accepted Answer

The concept of Integrated Marketing (also known as Integrated Marketing Communications or IMC) has become more prevalent in modern marketing programs. It involves combining and coordinating various marketing activities (such as advertising, public relations, sales promotion, and personal selling) to create a seamless and consistent message that resonates with the target audience. This approach is more holistic than the traditional "four Ps" because it takes into account the entire customer experience and the multiple touchpoints that a customer may have with a brand. It also recognizes the importance of integrating digital and offline marketing channels.

The Traditional "Marketing-Mix" Concept and the Notion of the "Four