If a brand element can be used to introduce new products in the same or different categories, the brand element is said to be ________.
A) memorable
B) meaningful
C) likeable
D) transferable
E) adaptable

Question

Quizplus · Accepted Answer

A brand element that can be used to introduce new products in the same or different categories is said to be transferable. This means that consumers will associate the brand with certain attributes and values, no matter what category the product is in. This can help the brand to expand its reach and appeal to different segments while still maintaining its core identity.

If a Brand Element Can Be Used to Introduce New