What is positive customer-based brand equity?
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Q73: With respect to powerful brand elements, _
Q74: _ branding consists of activities and processes
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Q76: Brand equity has four components - energized
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Q79: Distinguish between brand equity and brand valuation.
Q80: Explain the concept of brand knowledge.
Q81: A brand _ can be defined as
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Q83: If a brand element has the characteristic
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