With respect to powerful brand elements, ________ is an extremely efficient means to build brand equity. This element functions as a useful "hook" to help consumers grasp what the brand is and what makes it special.
A) the tangibility of a product
B) a product's shape
C) a slogan
D) a patent
E) a copyright

Question

Quizplus · Accepted Answer

A slogan is a powerful brand element that can build brand equity by functioning as a hook to help consumers understand what the brand is and what makes it special. It is a memorable phrase that captures the essence of the brand and differentiates it from competitors.

With Respect to Powerful Brand Elements, ________ Is an Extremely