The traditional "marketing-mix" concept and the notion of the "four Ps" may not adequately describe modern marketing programs. ________ is about mixing and matching marketing activities to maximize their individual and collective effects.
A) Personalized marketing
B) Mass customization
C) Globalized marketing
D) Relationship marketing
E) Integrated marketing

Question

Quizplus · Accepted Answer

The question specifically mentions that the traditional "marketing-mix" concept and the notion of the "four Ps" may not adequately describe modern marketing programs, and that marketing activities need to be mixed and matched to maximize their effects. This aligns with the concept of integrated marketing, which involves combining various marketing tactics such as advertising, public relations, direct marketing, and sales promotion, among others, to create a seamless customer experience and achieve overall marketing objectives. Therefore, option E, integrated marketing, is the best choice.

The Traditional "Marketing-Mix" Concept and the Notion of the "Four