Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good resulting in positive brand contact. Mark is most likely experiencing brand ________.
A) alliance
B) essence
C) harmonization
D) parity
E) bonding

Question

Quizplus · Accepted Answer

Mark's positive experiences with Shell have resulted in a strong emotional connection to the brand, which is the definition of brand bonding.

Mark Feels That Shell Delivers on Its Promises to Supply