Which of the following is a defensive criterion for choosing brand elements?
A) adaptable
B) memorable
C) meaningful
D) likeable
E) significance

Question

Quizplus · Accepted Answer

An adaptable brand element can help defend against changing market conditions or shifting consumer preferences. This allows the brand to remain relevant and maintain its position in the market. While the other criteria (memorable, meaningful, likeable, and significance) are important for building a strong brand, they are more focused on the offensive aspects of branding rather than defensive.

Which of the Following Is a Defensive Criterion for Choosing