A brand ________ is a specialized group of consumers and employees whose identification and activities focus around the brand.
A) community
B) channel
C) association
D) personality
E) cluster

Question

Quizplus · Accepted Answer

A brand community is a specialized group of consumers and employees whose identification and activities focus around the brand. These communities often share similar interests, values, and behaviors related to the brand and can provide valuable insights and support for the brand.

A Brand ________ Is a Specialized Group of Consumers and Employees