If a brand element has the characteristic of being memorable, the brand is credible and suggestive of the type of person who might use the brand.

Question

Quizplus · Accepted Answer

Being memorable is a characteristic that helps consumers recall and recognize the brand, but it does not directly imply the brand's credibility or suggest the type of person who might use the brand. These are separate characteristics of brand elements.

If a Brand Element Has the Characteristic of Being Memorable