A brand ________ can be defined as any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer's product or service.
A) value
B) personality
C) trait
D) character
E) contact

Question

Quizplus · Accepted Answer

A brand contact refers to any way in which a customer or prospect interacts with a brand, whether through advertising, packaging, a salesperson, a website, or any other touchpoint. These interactions collectively shape the customer's perception of the brand and influence their purchasing decisions. It is important for marketers to manage and coordinate all brand contacts to ensure a consistent and favorable brand image.

A Brand ________ Can Be Defined as Any Information-Bearing Experience