Hilton Hotels customizes rooms and lobbies according to location.This is an example of ________ segmentation.
A)demographic
B)behavioral
C)psychographic
D)geographic
E)cultural

Question

Quizplus · Accepted Answer

Geographic segmentation divides the market based on geographic location such as a country, region, city, or even climate. Hilton Hotels customizes their rooms and lobbies based on the location in which they are situated, making it an example of geographic segmentation.

Hilton Hotels Customizes Rooms and Lobbies According to Location