Dennis requests his father to buy him a PlayStation® for his birthday. With respect to consumer decision roles, which role is Dennis currently playing?
A) initiator
B) influencer
C) decider
D) buyer
E) gatekeeper

Question

Quizplus · Accepted Answer

Dennis is the one who initiates the request or need for a PlayStation®, making him the initiator in this consumer decision role. The influencer could be another person who influences Dennis' decision, such as a friend who has a PlayStation® or a review he read online. The decider would be the person who ultimately makes the decision to purchase the PlayStation®, which may or may not be Dennis' father. The buyer would be the person who physically buys the PlayStation® in the store or online. The gatekeeper would be a person who controls access to the PlayStation®, such as a store employee or a parent who restricts the amount of time Dennis can use the PlayStation®.

Dennis Requests His Father to Buy Him a PlayStation® for His