Which of the following statements accurately describes what demographers are calling the "boom-boom effect"?
A) consumers are demanding more "bang for their buck"
B) Baby boomers still rule the marketplace
C) Generation Y and their concern about environmental issues will dominate the market in the future
D) products that appeal to 21-year-olds also appeal to baby boomers
E) companies must gain success quickly

Question

Quizplus · Accepted Answer

The "boom-boom effect" describes the phenomenon where products that appeal to younger generations, specifically 21-year-olds, also appeal to baby boomers. This suggests that certain products can bridge the generation gap and be marketed successfully to both age groups.

Which of the Following Statements Accurately Describes What Demographers Are