A ________ consists of two parts: a naked solution and discretionary options.
A) differentiated market offering
B) flexible market offering
C) rigid market offering
D) vertical market offering
E) horizontal market offering

Question

A ________ consists of two parts: a naked solution and discretionary options.
A) differentiated market offering
B) flexible market offering
C) rigid market offering
D) vertical market offering
E) horizontal market offering

Quizplus · Accepted Answer

A flexible market offering consists of two parts: a naked solution (the basic service/product) and discretionary options (add-ons or customization options that customers can choose from). This allows customers to tailor their purchase to meet their specific needs and preferences.

A ________ Consists of Two Parts: a Naked Solution and Discretionary