Gordon is considering purchasing a computer from Best Denki.He has created a scale for rating eight different computers on three different characteristics.He plans to short-list only those computers,that score at least a seven on his scale on all three characteristics.Which of the following choice heuristics has he chosen?
A)elimination-by-aspects heuristic
B)lexicographic heuristic
C)conjunctive heuristic
D)anchoring and adjustment heuristic
E)representativeness heuristic

Question

Quizplus · Accepted Answer

Gordon has chosen the conjunctive heuristic, as he is setting a minimum requirement for all three characteristics that must be met in order for the computer to be short-listed. This is similar to setting a minimum threshold for each attribute, as in the conjunctive heuristic.

Gordon Is Considering Purchasing a Computer from Best Denki