A mobile phone manufacturing company observes that the main reason for an abrupt fall in their sales volume is the unconventional design of their phones that consumers found inconvenient and unattractive. The findings prompt the company to adopt a new strategy. They redesigned the product models keeping the requirements of the end-user in mind. According to the expectancy value-model, the company's strategy can be termed as ________.
A) psychological repositioning
B) real repositioning
C) competitive depositioning
D) physiological depositioning
E) prescriptive method

Question

Quizplus · Accepted Answer

The company's strategy of redesigning the product models to meet the requirements of end-users is an example of real repositioning, which involves changing the physical features of the product to better meet the needs of the target market. Psychological repositioning involves changing the way consumers perceive the product, while competitive depositioning involves emphasizing the weaknesses of competitors' products. Physiological depositioning and prescriptive methods are not relevant to this scenario.

A Mobile Phone Manufacturing Company Observes That the Main Reason