OrdOnline,a pure click company offering online auctioning,decides to launch a promotional program to increase its sales.The company identifies customers who have made at least three purchases and spent at least $150 in the past six months and offers discount coupons to these customers.Which of the following strategies is used here for targeting the customers?
A)viral marketing
B)objective screening
C)internal targeting
D)catalog marketing
E)RFM targeting

Question

Quizplus · Accepted Answer

The strategy used here to target customers is RFM (recency, frequency, monetary) targeting. The company has identified customers who have made at least three purchases (frequency) and spent at least $150 (monetary) in the past six months (recency). This approach is focused on identifying customers who have demonstrated the highest level of engagement with the brand and are likely to respond positively to the promotional program.

OrdOnline,a Pure Click Company Offering Online Auctioning,decides to Launch a Promotional