_________ marketing is the use of customer-direct channel to reach and deliver goods and services to customers without using marketing middleman.
A)buzz
B)direct
C)virtual
D)word of mouth
E)interactive

Question

Quizplus · Accepted Answer

Direct marketing involves companies reaching out to customers directly without using intermediaries such as retailers or wholesalers. This can include methods such as email marketing, direct mail, telemarketing, and targeted online advertising. By using direct marketing, companies can save on distribution costs and have more control over their marketing message.

_________ Marketing Is the Use of Customer-Direct Channel to Reach