Janet is a marketing manager with Injoos,a company that manufactures packaged fruit juices.Knowing that there exist several other companies in the market that offer similar products,Janet decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions.Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers?

Question

Quizplus · Accepted Answer

Building a favorable impression among the target customers who prefer to avoid mass media and other targeted promotions requires a more subtle approach to marketing. Public relations is a great tool for this as it involves creating positive stories and news about the company and its products. This can be done through media relations, community relations, and events. Public relations can help to build credibility and trust among the target customers and can create a more long-term relationship with them. The other options, such as advertising, personal selling, sales promotions, and direct marketing may be effective for other target audiences, but they may not be the best choice for customers who prefer to avoid mass media and targeted promotions.

Janet Is a Marketing Manager with Injoos,a Company That Manufactures