Which of the following marketing communications tools has the highest cost-effectiveness in the introduction stage of the product life cycle?

Question

Quizplus · Accepted Answer

Advertising and publicity have the highest cost-effectiveness in the introduction stage of the product life cycle. This is because these tools can reach a wide audience at a relatively low cost per contact. In the introduction stage, the primary goal is to create awareness and build interest in the new product, and advertising and publicity can help achieve this goal. Personal selling and interactive marketing may be more effective in later stages when the product has gained some traction in the market, while sales promotion and direct marketing can be more costly and may not reach a broad audience in the introduction stage.

Which of the Following Marketing Communications Tools Has the Highest