Multichannel conflicts are common when the members of one channel get a lower price based on larger-volume purchases.

Question

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Multichannel conflicts can arise when different channels (such as direct sales, resellers, or distributors) offer different prices or discounts based on their own purchasing volumes or agreements with the manufacturer. This can create pricing and margin disparities across channels, resulting in conflicts or even channel abandonment.

Multichannel Conflicts Are Common When the Members of One Channel