Although Brenda previously used UPS because it offered better prices on package shipping,she now uses only FedEx,because it gives her the facility of shipping from any FedEx location 24 hours a day.Which of the following factors led to Brenda's customer switching behavior?

Question

Quizplus · Accepted Answer

Brenda switched because UPS did not offer the convenience of being able to ship from any location 24 hours a day, which was important to her. This is an example of inconvenience being a factor in customer switching behavior.

Although Brenda Previously Used UPS Because It Offered Better Prices