Best Western is a mid-sized hotel chain that is entering a competitive market.The chain needs to differentiate its service from that of competitors,positioning itself as a hotel with excellent service at an affordable price.However,the intangible nature of services makes this difficult to demonstrate.How can Best Western convey its message effectively to prospective guests using marketing tool of place?

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The Answer of Best Western is a mid-sized hotel chain that is entering a competitive market.The chain needs to differentiate its service from that of competitors,positioning itself as a hotel with excellent service at an affordable price.However,the intangible nature of services makes this difficult to demonstrate.How can Best Western convey its message effectively to prospective guests using marketing tool of place?

Best Western Is a Mid-Sized Hotel Chain That Is Entering