BMW positioned itself as the only car that offered both luxury and performance.It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to other car brands.This is an example of ________.

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Straddle positioning is the act of positioning a brand in a way that simultaneously achieves both differentiation from competitors and similarity to them. In this case, BMW has differentiated itself by being the only brand to offer luxury and performance in one car, while also maintaining similarity to competitors by acknowledging the importance of luxury in branding.

BMW Positioned Itself as the Only Car That Offered Both