When Tommy Hilfiger was an unknown brand,advertising announced his membership as a great U.S.designer by associating him with Calvin Klein,and Perry Ellis,who were recognized members of that category.Tommy Hilfiger conveyed the brand's category membership by ________.

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Tommy Hilfiger conveyed the brand's category membership by comparing himself with recognized members of that category, such as Calvin Klein and Perry Ellis. This strategy is known as comparative advertising or comparative marketing, where a brand compares itself to similar or better-known brands to establish its credentials or superiority.

When Tommy Hilfiger Was an Unknown Brand,advertising Announced His Membership