To capitalize on the advantage that an MNC brings to the perception of quality,local brand Videocon positioned itself as an "Indian MNC" in its tagline.The company conveyed its brand's category membership by ________.
A)announcing category benefits
B)identifying counter examples
C)relying on the product descriptor
D)focusing on reliability
E)comparing to exemplars

Question

Quizplus · Accepted Answer

Videocon positioned itself as an "Indian MNC" in its tagline. This means that the company relied on the product descriptor to convey its brand's category membership.

To Capitalize on the Advantage That an MNC Brings to the Perception