________ reflects a customer's comparative judgment of a product's performance in relation to his or her expectations.
A)Brand equity
B)Satisfaction
C)Value
D)Perception
E)Brand image

Question

Quizplus · Accepted Answer

Satisfaction reflects a customer's comparative judgment of a product's performance in relation to his or her expectations. It is the overall evaluation or liking of a product/service by a customer after using it. A satisfied customer is likely to have positive feelings towards the company and may become a loyal customer.

________ Reflects a Customer's Comparative Judgment of a Product's Performance