The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________.
A) supply chain
B) global market
C) value proposition
D) competition
E) marketing environment

Question

Quizplus · Accepted Answer

The actual and potential rival offerings and substitutes are referred to as competition. The supply chain refers to the network of companies involved in the creation and delivery of a product or service. The global market refers to the marketplace in which goods and services are traded globally. The value proposition refers to the unique benefits a company offers to its customers. The marketing environment refers to the internal and external factors that affect a company's marketing efforts.

The Actual and Potential Rival Offerings and Substitutes That a Buyer