During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________ markets.
A) target
B) capital
C) tertiary
D) demographic
E) developing

Question

Quizplus · Accepted Answer

The segments that present the greatest opportunity are the ones that the marketer wants to target, hence they are referred to as target markets.

During Market Segmentation Analysis, the Marketer Identifies Which Segments Present