The value of an offering is described as the ________.
A) price consumers are charged for a product
B) cost of manufacturing a product
C) degree to which consumer demand for a product is positive
D) sum of the tangible and intangible benefits and costs to customers
E) intangible benefits gained from a product

Question

Quizplus · Accepted Answer

The value of an offering is defined as the sum of tangible and intangible benefits and costs to customers. This includes not just the price charged for the product, but also factors such as convenience, quality, brand reputation, and customer service.

The Value of an Offering Is Described as the ________