Chipotle engages customers through Facebook, Twitter, and other social media via its grassroots "Food with Integrity" digital strategy, which puts the focus on what it sells and where it comes from. These are examples of ________ media.
A) owned
B) earned
C) paid
D) service
E) marketing

Question

Quizplus · Accepted Answer

Chipotle's social media presence is an example of owned media, as they have full control over the content posted on their social media pages and use it to promote their brand and values. Earned media would refer to free publicity gained through word-of-mouth or media coverage, while paid media would refer to advertising. Service media and marketing media are not relevant categories for this example.

Chipotle Engages Customers Through Facebook, Twitter, and Other Social Media