________ reflects a customer's judgment of a product's performance in relation to his or her expectations.
A) Brand equity
B) Satisfaction
C) Value
D) Perception
E) Brand image

Question

Quizplus · Accepted Answer

Satisfaction reflects a customer's judgment of a product's performance in relation to his or her expectations. Brand equity is the commercial value that derives from consumer perception of the brand name rather than from the product or service itself. Value is the ratio of perceived benefits to the price of the product. Perception is a customer's awareness and interpretation of reality. Brand image is the set of beliefs and impressions that a customer has about a particular brand.

________ Reflects a Customer's Judgment of a Product's Performance in Relation