When Volvo runs ads suggesting that its cars are the safest that money can buy, it is trying to ________.
A) segment the market
B) provide a service
C) enter a new market
D) develop brand loyalty
E) position its product

Question

Quizplus · Accepted Answer

Volvo is trying to position its product as the safest option in the market. This is a strategy aimed at differentiating itself from competitors and creating a unique image in the minds of consumers.

When Volvo Runs Ads Suggesting That Its Cars Are the Safest