Rick Lee trains his company's sales force to go after the consumer.He repeatedly asks his team to bear in mind the essential fact that it is the sales team's responsibility to rouse the consumer's interest and make him feel that he needs the product.A true salesman is one who can convert an indifferent consumer walking into the store into a new customer.Lee believes in the ________ concept.

Question

Quizplus · Accepted Answer

Lee's approach focuses on actively selling to the consumer, which aligns with the selling concept. This concept emphasizes the importance of aggressive sales techniques to generate demand and convert consumers into customers.

Rick Lee Trains His Company's Sales Force to Go After